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Mass Media in a Changing World

Mass Media in a Changing World - 4th edition

ISBN13: 978-0073512013

Cover of Mass Media in a Changing World 4TH 12 (ISBN 978-0073512013)
ISBN13: 978-0073512013
ISBN10: 007351201X
Cover type: Paperback
Edition/Copyright: 4TH 12
Publisher: McGraw-Hill Publishing Company
Published: 2012
International: No

List price: $186.75

Mass Media in a Changing World - 4TH 12 edition

ISBN13: 978-0073512013

George Rodman

ISBN13: 978-0073512013
ISBN10: 007351201X
Cover type: Paperback
Edition/Copyright: 4TH 12
Publisher: McGraw-Hill Publishing Company

Published: 2012
International: No
Summary

This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections, including: history, industry, and controversy. The Third Edition features updated statistics and current examples. --This text refers to an out of print or unavailable edition of this title.

Table of Contents

Table of Contents PART 1: OVERVIEW Chapter 1: Introduction: Media in a Changing World Chapter 2: Media Impact: Understanding Research and Effects PART 2: THE PRINT INDUSTRIES Chapter 3: Books: The Durable Medium Chapter 4: Newspapers: Where Journalism Begins Chapter 5: Magazines: The First of the Specialized Media PART 3: THE ELECTRONIC INDUSTRIES Chapter 6: Movies: Magic from the Dream Factory Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars Chapter 8: Radio: The Hits Keep Coming Chapter 9: Television: Reflecting and Affecting Society Chapter 10: The Internet: Convergence in a Networked World PART 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic Journalism: News in an Age of Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality Notes Glossary Complete Timeline of Mass Media Milestones Credits Index