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Master Switch - 10 edition

Master Switch (ISBN10: 0307269930; ISBN13: 9780307269935)
ISBN13: 978-0307269935
ISBN10: 0307269930

Summary: A secret history of the industrial wars behind the rise and fall of the 20th century's great information empires--Hollywood, the broadcast networks, and ATT--asking one big question: Could history repeat itself, with one giant entity taking control of American information?

Edition/Copyright: 10
Cover: Hardback
Publisher: Bantam Doubleday Dell
Published: 11/02/2010
International: No



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In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. Wi ...show moreth all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet - the entire flow of American information - come to be ruled by one corporate leviathan in possession of "the master switch"? As Wu's sweeping history demonstrates, each of the new media onf the 20th century - radio, telephone, television,. and film - was born free and and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as You-Tube is today and made it the exclusive perogative of a kingdom called Hollywood. But foremost is, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning, who set the course of every information industry thereafter. Explaining how invention begets industry and industry begets empire - Wu identifies a time-honored pattern in the maneuvers of today's greatest information powers: Apple, Google, and an eerily resurgent AT&T. A stirring illumination rife with terrifying implications for the future. Notes, Index. 366p. ...show less
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0307269930 This item is pre-owned - acceptable condition - may include notes, markings, underlining, highlighting, bent corners, scuffed edges, creased pages, and shelf wear. Please allow 4 - 14 bu ...show moresiness days for Standard shipping, within the US. Thank you for supporting our small, family-owned business! ...show less
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