Edition/Copyright: 7TH 10
Written in a casual, lively style and clearly organized, the Seventh Edition of Mastering Public Speaking builds on its previous success. The first public speaking book to devote an entire chapter to e
Written in a casual, lively style and clearly organized, the Seventh Edition of Mastering Public Speaking builds on its previous success. The first public speaking book to devote an entire chapter to ethics, the Seventh Edition continues its popular and distinctive emphasis on the ethical contract between speaker and listener. Numerous examples from speeches by students from both two- and four-year schools illustrate all aspects of the speech-making process. The Seventh Edition also provides a current guide to researching databases and Internet sources, and a strong emphasis on how to evaluate Internet sites. "Exploring Online" features throughout the book emphasize the wealth of information on the Internet and provide an explanation of fair use guidelines. Two solid chapters on persuasion highlight persuasive theory and application and types of argument, and include a discussion of logical fallacies. "Speaking with Confidence" features throughout the Seventh Edition have students explain in their own words how various aspects of the speech process help build confidence. Marginal glossary entries, "Key Points" boxes, and bulleted chapter summaries aid both comprehension and retention. ...show less
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