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Media Analysis Techniques - 4th edition

Media Analysis Techniques (ISBN10: 1412987768; ISBN13: 9781412987769)
ISBN13: 978-1412987769
ISBN10: 1412987768

Summary: In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation-semiotic theory, Marxist theory, psychoanalytic theory, a ...show morend sociological theory-that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, it includes a glossary, study guides, and the author's own illustrations. ...show less

Edition/Copyright: 4TH 11
Cover: Paperback
Publisher: Sage Publications, Inc.
Published: 06/29/2011
International: No



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1412987768 Acceptable Condition - Book may have excessive writing or highlighting May contain some highlighting, underlining, general markings. Will NOT include CDs, access codes or any other materi ...show moreal originally provided. - Usually ships within 1-2 business days. All USA orders shipped via USPS with delivery confirmation, please allow 4-14 business days for delivery. USPS does not provide delivery confirmation for APO/FPO addresses or addresses outside of the 50 US states. No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction. ...show less
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PAPERBACK Fair 1412987768 The book has typical signs of wear. The corners are creased, there are stickers on the spine and covers, dog eared pages and underlining throughout. Good reading copy.
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