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Media Analysis Techniques - 4th edition

Media Analysis Techniques (ISBN10: 1412987768; ISBN13: 9781412987769)
ISBN13: 978-1412987769
ISBN10: 1412987768

Summary: In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation-semiotic theory, Marxist theory, psychoanalytic theory, a ...show morend sociological theory-that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, it includes a glossary, study guides, and the author's own illustrations. ...show less

Edition/Copyright: 4TH 11
Cover: Paperback
Publisher: Sage Publications, Inc.
Published: 06/29/2011
International: No

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PAPERBACK Good 1412987768 These books are collected from multiple sources and multiple copies are usually available. When checked in they are all verified that they are in? Good? to? Like New? cond ...show moreition. Although we do check and when sure the information is located in the title above, it is impossible to be 100% sure that each book has all the supplemental material (i. e, unused access card, CD/DVD etc.). These books are not available for expedited shipping and may take up to 14 business days to receive. ...show less
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1412987768 NO PO BOX please. Shrink-wrapped. Shipped by courier. Need a code or CD? Double check ISBN. Publishers offer new books WITH & WITHOUT access codes. Buy NEW for valid textbook access code if ...show more applicable to your book. Any questions, please contact me. Thanks -Rod ...show less
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