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Media Book

Media Book - 02 edition

ISBN13: 978-0340740484

Cover of Media Book 02 (ISBN 978-0340740484)
ISBN13: 978-0340740484
ISBN10: 0340740485
Cover type:
Edition/Copyright: 02
Publisher: Edward Arnold Ltd.
Published: 2002
International: No

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Media Book - 02 edition

ISBN13: 978-0340740484

Chris Newbold

ISBN13: 978-0340740484
ISBN10: 0340740485
Cover type:
Edition/Copyright: 02
Publisher: Edward Arnold Ltd.

Published: 2002
International: No
Summary

The Media Book is a comprehensive foundation text designed for today's students of media, communication and popular culture. Written by an international team of experienced scholars and teachers, it is designed to work within media and communication courses world-wide and to cover all the main topics which students will encounter during their course.

Individual sections include:

* Media theories: the main approaches to the study of media
* Tools for studying the media: an exploration of how to study the media from several different perspectives
* The moving image, exploring film, television and video
* The media industries, how they are structured, and how they are changing in today's technological, economic and political environments
* The study of popular culture: key concepts, key thinkers and how to apply them
* Representations, identity and the media: the meaning-making process involved in media imagery and messages
* Advertising and marketing: critical examination of the history and development of contemporary advertising, with an emphasis on web marketing
* Interactive electronic media: how new technology is transforming the traditional mass media and creating new media form

Key Features:

* Comprehensive in scope; can be used throughout a media course
* Based on systematic research into the content of over 60 courses in the UK, Europe and USA the field
* The editorial team is an international one and is very experienced in producing course materials, including Approaches to Media, a standard reader in the field

Table of Contents

Theory in Media Research
Tools for Studying the Media
The Moving Image
Media Industries
The Analysis of Popular Culture
Representation, Identity and the Media
Advertising and he Media
Interactive Electronic Media

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