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Media Essentials: A Brief Introduction

Media Essentials: A Brief Introduction - 11 edition

ISBN13: 978-0312590857

Cover of Media Essentials: A Brief Introduction 11 (ISBN 978-0312590857)
ISBN13: 978-0312590857
ISBN10: 0312590857
Cover type: Paperback
Edition/Copyright: 11
Publisher: Bedford Books
Published: 2011
International: No

List price: $72.00

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Media Essentials: A Brief Introduction - 11 edition

ISBN13: 978-0312590857

Richard Campbell

ISBN13: 978-0312590857
ISBN10: 0312590857
Cover type: Paperback
Edition/Copyright: 11
Publisher: Bedford Books

Published: 2011
International: No
Summary

Media Essentialsis a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format -- for a very attractive price.