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Media Relations in Sport

Media Relations in Sport - 2nd edition

ISBN13: 978-1885693747

Cover of Media Relations in Sport 2ND 07 (ISBN 978-1885693747)
ISBN13: 978-1885693747
ISBN10: 1885693745
Cover type: Hardback
Edition/Copyright: 2ND 07
Publisher: Fitness Information Technology
Published: 2007
International: No

List price: $62.00

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Media Relations in Sport - 2ND 07 edition

ISBN13: 978-1885693747

Allan Hall, William Nichols, Patrick Moynahan and Janis Taylor

ISBN13: 978-1885693747
ISBN10: 1885693745
Cover type: Hardback
Edition/Copyright: 2ND 07
Publisher: Fitness Information Technology

Published: 2007
International: No
Summary

Provides a framework for understanding the connection between the informational and commercial sides of sports information management. Part I addresses the working relationships between journalists and sport organisations as they have evolved over the years. Part II defines the various roles of sports information specialists along with their duties in disseminating information. It provides practical guidelines on everything from writing press releases to preparing media guides to organising events such as news conferences and media days. Part III addresses the responsibilities of sports information professionals: How to organise and manage game coverage what to do to promote special events ranging from awards banquets to tournaments and how to develop publicity campaigns. Part IV confronts the ethics of these formalised working relationships and the ideology they perpetuate. ''Media Relations in Sport'' is for students in sport management as well as students in journalism public relations or communications. Each chapter contains a glossary of terms discussion questions suggested exercises role playing activities and extensive notes.

List price: $62.00
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