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Media and Communication Research Methods

Media and Communication Research Methods - 2nd edition

Media and Communication Research Methods - 2nd edition

ISBN13: 9781412987776

ISBN10: 1412987776

Media and Communication Research Methods by Arthur Asa Berger - ISBN 9781412987776
Cover type: Paperback
Edition: 2ND 11
Copyright: 2011
Publisher: Sage Publications, Inc.
Published: 2011
International: No
Media and Communication Research Methods by Arthur Asa Berger - ISBN 9781412987776

ISBN13: 9781412987776

ISBN10: 1412987776

Cover type: Paperback
Edition: 2ND 11

List price: $72.00

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Summary

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.