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Media and Communication Research Methods

Media and Communication Research Methods - 2nd edition

ISBN13: 978-1412987776

Cover of Media and Communication Research Methods 2ND 11 (ISBN 978-1412987776)
ISBN13: 978-1412987776
ISBN10: 1412987776
Cover type: Paperback
Edition/Copyright: 2ND 11
Publisher: Sage Publications, Inc.
Published: 2011
International: No

List price: $72.00

Media and Communication Research Methods - 2ND 11 edition

ISBN13: 978-1412987776

Arthur Asa Berger

ISBN13: 978-1412987776
ISBN10: 1412987776
Cover type: Paperback
Edition/Copyright: 2ND 11
Publisher: Sage Publications, Inc.

Published: 2011
International: No
Summary
In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.