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Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Research Approaches

Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Research Approaches - 00 edition

Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Research Approaches - 00 edition

ISBN13: 9780761918530

ISBN10: 0761918531

Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Research Approaches by Arthur Asa Berger - ISBN 9780761918530
Cover type: Paperback
Edition: 00
Copyright: 2000
Publisher: Sage Publications, Inc.
Published: 2000
International: No
Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Research Approaches by Arthur Asa Berger - ISBN 9780761918530

ISBN13: 9780761918530

ISBN10: 0761918531

Cover type: Paperback
Edition: 00

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Author Bio

Berger, Arthur Asa : San Francisco State University

Table of Contents

Table of Contents

Introduction

PART ONE: GETTING STARTED

What Is Research?
Library Searches

PART TWO: METHODS OF TEXTUAL ANALYSIS

Semiotic Analysis
Rhetorical Analysis
Ideological Criticism
Psychoanalytic Criticism

PART THREE: QUALITATIVE RESEARCH METHODS

Interviews
Historical Analysis
Ethnomethodological Research
Participant Observation


PART FOUR: QUANTITATIVE RESEARCH METHODS

Content Analysis
Surveys
Experiments
A Primer on Descriptive Statistics

PART FIVE: PUTTING IT ALL TOGETHER

Nineteen Common Thinking Errors to Avoid
Writing Research Reports

Other Editions of Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Research Approaches

Media and Communication Research Methods by Arthur Asa Berger - ISBN 9781412987776