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Media and Culture

Media and Culture - 9th edition

ISBN13: 978-1457628313

Cover of Media and Culture 9TH 14 (ISBN 978-1457628313)
ISBN13: 978-1457628313
ISBN10: 1457628317
Cover type:
Edition/Copyright: 9TH 14
Publisher: Bedford Books
Published: 2014
International: No
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Media and Culture - 9TH 14 edition

ISBN13: 978-1457628313

Richard Campbell

ISBN13: 978-1457628313
ISBN10: 1457628317
Cover type:
Edition/Copyright: 9TH 14
Publisher: Bedford Books

Published: 2014
International: No
Summary

Mass media have taken the digital turn: they have made the transition from the analog past into our digital future. Today's communication students need a book that keeps pace with those changes-and with their own experiences as media consumers. While students may be familiar with the latest technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we're headed. The new edition explores the effects of the digital turn with new and informative part openers that dig into our media consumption habits, a brand-new chapter on digital gaming that goes deeper and further than other media books, and an integrated VideoCentral program throughout the book that converges the print text with the Web. Using its signature critical process and cultural perspective, Media & Culture shows how digital media really work-and how students can become informed media consumers and critics.

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