In this practical guide to the hot,100 billion business event industry, bestselling author Friedman shows how to create effective and exciting business events, from huge trade shows to power meetings.
Edition/Copyright:03 Cover: Paperback Publisher:John Wiley & Sons, Inc. Year Published: 2003 International: No
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Originally from London, England, Susan Friedmann, CSP (Certified Speaking Professional), has been a successful consultant, speaker, and author for over 20 years. Her extensive tradeshow experience and background make her a popular expert presenter and trainer for corporations, associations, and convention organizers worldwide. Known as ''The Tradeshow Coach,'' Susan works with organizations of all sizes to help develop certain skills that are critical to their event success. She shows people how to build better relationships with customers, prospects, and advocates in the marketplace to retain and grow their businesses. A prolific author, Susan's books have been translated into four languages, and her written, video, and audio training materials are used worldwide. Most recently, she compiled and published the latest books on exhibiting, the three-volume Secrets of Successful Exhibiting series, with over 30,000 copies in print. Susan is a regular contributing writer to numerous professional and trade publications. She has appeared on a variety of radio talk shows and as a guest expert on CNN's Financial Network and Bloomberg's Small Business. Susan's clients include American Express, Bell South, Sun Microsystems, John Deere, Parker Hannifin, BOC Gases, Boehringer Mannheim Corporation, Parke-Davis, Eli Lilly, Kimberly-Clark, Nomadic Display, Greek Economic and Commercial Section, Metro Detroit CVB, Mississippi Division of Tourism, Association of Manufacturing Technology, National Safety Council, Meeting Professionals International, Tradeshow Exhibitors Association, and hundreds of smaller businesses around the world. Susan is an active member of the National Speakers Association and a Certified Speaking Professional. A CSP is a dedicated professional with a proven track record of continued speaking excellence. It's the highest earned designation from NSA with less than 8 percent of the total membership having achieved it. In her spare time Susan enjoys practicing yoga, hiking, and working as a literacy volunteer for the Federal Bureau of Prisons.
View Table of Contents
Introduction. Part I: Been to Any Good Meetings or Events Lately?
Chapter 1: Gearing Up for Meetings and Events. Chapter 2: Strictly Business: Knowing Your Meeting Type. Chapter 3: The ABCs of Meeting Preparation. Chapter 4: Mixing Business with Pleasure: Events. Chapter 5: Bringing an Event to Life.
Part II: It's All Show Business.
Chapter 6: Get Me to the Meeting on Time. Chapter 7: Food for Thought. Chapter 8: Great Speakers, Great Impressions. Chapter 9: It's the Extras That Count. Chapter 10: Is the Grass Greener Overseas? Chapter 11: Lights, Camera, Action.
Part III: No Guts, No Story.
Chapter 12: Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety. Chapter 13: Working with Vendors. Chapter 14: Drinking Champagne on a Beer Budget.
Part IV: Mission Possible: Building Bridges with Technology.
Chapter 15: Making Meeting Technology Work for You. Chapter 16: This Phone's for You: Teleconferencing. Chapter 17: Videoconferencing Made Easy. Chapter 18: Holding Meetings Online.
Part V: Exhibiting at Home and Abroad.
Chapter 19: Planning for Gold: Exhibiting 101. Chapter 20: Strutting Your Stuff: Exhibiting 201. Chapter 21: Strutting Your Best Stuff Overseas: Exhibiting 301.
Part VI: The Part of Tens.
Chapter 22: Ten Alternatives to Meetings. Chapter 23: Ten Common Meeting Mistakes to Avoid. Chapter 24: Ten Top Negotiating Tactics.
Part VII: Appendixes.
Appendix A: Online Resources for Meeting and Event Planners.
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