Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Menu Planning Design and Evaluation - 2nd edition

Menu Planning Design and Evaluation (ISBN10: 0821113151; ISBN13: 9780821113158)
ISBN13: 978-0821113158
ISBN10: 0821113151

Summary: This text covers everything a foodservice manager or menu planner needs to know to develop a successful menu--from analyzing the competition to looking at how the menu affects the design and layout of the facility (and vice versa) to menu pricing, design, and evaluation. This book is about the principles used to help assure that the menu is the very best it can be. Successful restaurants and well-merchandised menus go hand in hand, and as the authors consistently emp ...show morehasize to their own students in foodservice management--"It all starts with the menu!" This second edition has been updated throughout not only to reflect changes in the industry--including new sections on "Menus in the News"--but also to provide readers with additional information and learning tools. The chapter "Technol-ogy and Menu Design" has been completely rewritten to overview all menu technology applications. Each chapter now contains new learning tools: chapter objectives, "Menu Information on the Web" related to the chapter content, discussion questions, and specific menu-study questions. The authors have included numerous actual menus to illustrate key points throughout the text. A case study is included at the end of each chapter to provide a real-life example of how a restaurant might apply the information presented in the chapter. In addition, the glossary of terms related to menu planning are defined as they arise in the text, and has been increased by about 150 new terms in this new edition. This text is unique in several ways. First, all of the information presented is practical. Students and professionals working in the hospitality industry will appreciate the comprehensive information presented in every chapter. Also, the text focuses on the consumers of food and beverage products and services (the guests in a hotel or restaurant, employees of a business or industry, patients in a hospital, or students in a school), and on what these guests need. While operational issues are important, what the consumer does--and does not--want becomes a parameter within which operating concerns must be addressed. ...show less

Edition/Copyright: 2ND 08
Cover: Hardcover
Publisher: McCutchan Publishing Corporation
Published: 11/28/2008
International: No



List Price: $64.00
Used  Currently Sold Out
New  Currently Sold Out
Rental $16.99
Due back 12/19/2014
Rental
Save $47.01 (73%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $32.72

9 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Menu Planning Design and Evaluation
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (9)  |  New (3)  |  Like New (1)  |  Very Good (2)  |  Good (3)

Price
 
Condition
Seller
Comments
$32.73
+$3.99 s/h
Add marketplace to your cart
Good
HPB-Ohio
Columbus, OH
Seller Rating: 0
2008 Hardcover Good Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work ...show more. Connecting readers since 1972. Customer service is our top priority. ...show less
$32.72
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbook Bookie
Little Rock, AR
Seller Rating: 4.35
2nd Edition 2008. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 2-4 business days; Standard shippin ...show moreg 7-14 business days. Ships from USA! ...show less
$32.72
+$3.99 s/h
Add marketplace to your cart
Good
Textbook Bookie
Little Rock, AR
Seller Rating: 4.35
2nd Edition 2008. MAY CONTAIN WRITING AND HIGHLIGHTING. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shippi ...show moreng 2-4 business days; Standard shipping 7-14 business days. Ships from USA! ...show less
$100.00
+$3.99 s/h
Add marketplace to your cart
VeryGood
Firehouse Liquidation
Vancouver, WA
Seller Rating: 4.5
Ships next business day! May NOT include supplemental materials such as CDs and access codes. May include limited amounts of highlighting or writing. Excellent customer service!
$102.83
+$3.99 s/h
Add marketplace to your cart
New
Stork Group
Phoenix, MD
Seller Rating: 4.57
Brand new and unread! Join our growing list of satisfied customers!
$102.84
+$3.99 s/h
Add marketplace to your cart
New
Recycle-A-Textbook
Lexington, KY
Seller Rating: 4.58
0821113151 Shrink Wrapped! -Brand New! Fast Shipping! Free USPS Tracking Number. Excellent Customer Service!
$102.84
+$3.99 s/h
Add marketplace to your cart
New
Textbook Tycoon
Lexington, KY
Seller Rating: 4.89
Hardcover New 0821113151 Shrink Wrapped! -Brand New! Fast Shipping! Free USPS Tracking Number. Excellent Customer Service!
Page:   1  
Close
Close
Close