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Methods in Behavioral Research

Methods in Behavioral Research - 10th edition

Methods in Behavioral Research - 10th edition

ISBN13: 9780073370224

ISBN10: 0073370223

Methods in Behavioral Research by Paul C. Cozby - ISBN 9780073370224
Cover type: Paperback
Edition: 10TH 09
Copyright: 2009
Publisher: McGraw-Hill Publishing Company
Published: 2009
International: No
Methods in Behavioral Research by Paul C. Cozby - ISBN 9780073370224

ISBN13: 9780073370224

ISBN10: 0073370223

Cover type: Paperback
Edition: 10TH 09

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Summary

Methods in Behavioral Researchhas achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's tenth edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the 'validity of measurements' section, and updated structural equations models.

Table of Contents

Table of Contents

Table of Contents

1. Scientific Understanding of Behavior
2. Where to Start
3. Ethical Research
4. Studying Behavior
5. Measurement Concepts
6. Observational Methods
7. Asking People About Themselves: Survey Research
8. Experimental Design
9. Conducting Experiments
10. Complex Experimental Designs
11. Quasi-Experimental and Single-Participant Designs
12. Understanding Research Results: Description and Correlation
13. Understanding Research Results: Statistical Inference
14. Generalizing Results
Appendix A: Writing Research Reports
Appendix B: Statistical Tests
Appendix C: Statistical Tables
Appendix D: Constructing a Latin Square
Glossary
References
Index

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