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Michael Jordan, Inc : Corporate Sport, Media Culture, and Late Modern America

Michael Jordan, Inc : Corporate Sport, Media Culture, and Late Modern America - 01 edition

ISBN13: 978-0791450260

Cover of Michael Jordan, Inc : Corporate Sport, Media Culture, and Late Modern America 01 (ISBN 978-0791450260)
ISBN13: 978-0791450260
ISBN10: 0791450260
Cover type: Paperback
Edition/Copyright: 01
Publisher: State University of NY Press
Published: 2001
International: No

List price: $29.95

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Michael Jordan, Inc : Corporate Sport, Media Culture, and Late Modern America - 01 edition

ISBN13: 978-0791450260

David L. Andrews

ISBN13: 978-0791450260
ISBN10: 0791450260
Cover type: Paperback
Edition/Copyright: 01
Publisher: State University of NY Press

Published: 2001
International: No
Summary

Uses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture.

Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace--foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.

Author Bio

Andrews, David L. : Univesity of Maryland / De Montfort University

David L. Andrews is Associate Professor of Sport and Cultural Studies at The University of Maryland, College Park and a Visiting Senior Research Fellow at De Montfort University in England.

Table of Contents

Foreword
From Paul Robeson to Michael Jordan: Images of Race Relations and Sports
C. Keith Harrison
Introduction
Michael Jordan Matters
David L. Andrews


Part I Jordan and the Celebrity Economy

1 Representing Michael
Norman K. Denzin

2 Michael Jordan and His Uniform Number
Edward G. Armstrong


Part II Jordan and Corporate Culture

3 The Sports Spectacle, Michael Jordan, and Nike: Unholy Alliance?
Douglas Kellner

4 Nike's America / America's Michael Jordan
Cheryl L. Cole



Part III Jordan and Identity Politics

5 The Fact(s) of Michael Jordan's Blackness: Excavating a Floating Racial Signifier
David L. Andrews

6 Safe Sex Symbol?: Michael Jordan and the Politics of Representation
Mary G. McDonald



Part IV Jordan and the Global Marketplace

7 The Global Jordanscape

Ben Carrington, David L. Andrews, Steven J. Jackson, Zbigniew Mazur

8. Michael Jordan, Sneaker Commercials, and Canadian Youth Cultures
Brian Wilson, Robert Sparks


Part V Jordan and Critical Pedagogy

9 Be Like Mike?: Michael Jordan the Pedagogy of Desire
Michael Eric Dyson

10 Just Do It: What Michael Jordan Has To Teach Us
Michael Hoechsmann
Index

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