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Michael Jordan and New Global Capitalism

Michael Jordan and New Global Capitalism - 99 edition

Michael Jordan and New Global Capitalism - 99 edition

ISBN13: 9780393320374

ISBN10: 0393320375

Michael Jordan and New Global Capitalism by Walter Lafeber - ISBN 9780393320374
Cover type: Paperback
Edition: 99
Copyright: 1999
Publisher: W.W. Norton & Co.
Published: 1999
International: No
Michael Jordan and New Global Capitalism by Walter Lafeber - ISBN 9780393320374

ISBN13: 9780393320374

ISBN10: 0393320375

Cover type: Paperback
Edition: 99

List price: $12.95

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Summary

One of America's noted historians tells us how, by using the image and idea of Michael Jordan, the most famous athlete in history, transnational corporations are spreading ''the American Way of Life.''
One man, inconceivably famous and idolized worldwide. One company and its founder, who saw the connection between Jordan and a world waiting to buy. A revolution in media, creating a new era in global relationships. The coupling of these forces opened the way for the spread of American cultural domination in dozens of smaller, poorer nations, and in its wake hundreds of other corporations have followed.

This is a book like no other -- part biography, part social history, part far -- ranging economic critique. Walter LaFeber's discussion of Nike's particular dominion over the world marketplace is often (and justifiably) scathing, while his fascinating, always surprising biography of Michael Jordan and the long commercial history of basketball reveal much about American society. LaFeber has written a primer on an issue that is already being widely debated: how the devices of triumphant capitalism, coupled with hi-tech telecommunications, are conquering all the nations of the world, one mind -- one pair of feet -- at a time.


Author Bio

LaFeber, Walter : Cornell University

Walter LaFeber, the Marie Underhill Noll Professor of History at Cornell University, is the author of Inevitable Revolutions, The American Age, and The Clash, all available in Norton paperback.

Other Editions of Michael Jordan and New Global Capitalism

Michael Jordan and the New Global Capitalism, New and Expanded Edition by Walter Lafeber - ISBN 9780393323696
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