Summary: One of America's noted historians tells us how, by using the image and idea of Michael Jordan, the most famous athlete in history, transnational corporations are spreading ''the American Way of Life.''
One man, inconceivably famous and idolized worldwide. One company and its founder, who saw the connection between Jordan and a world waiting to buy. A revolution in media, creating a new era in global relationships. The coupling of these forces opened the way ...show morefor the spread of American cultural domination in dozens of smaller, poorer nations, and in its wake hundreds of other corporations have followed.
This is a book like no other -- part biography, part social history, part far -- ranging economic critique. Walter LaFeber's discussion of Nike's particular dominion over the world marketplace is often (and justifiably) scathing, while his fascinating, always surprising biography of Michael Jordan and the long commercial history of basketball reveal much about American society. LaFeber has written a primer on an issue that is already being widely debated: how the devices of triumphant capitalism, coupled with hi-tech telecommunications, are conquering all the nations of the world, one mind -- one pair of feet -- at a time.