ISBN13:978-0072875614 ISBN10: 0072875615 This edition has also been released as: ISBN13: 978-0072979077 ISBN10: 0072979070
Summary: McConnell-Brue's Principles of Microeconomics, 16e is the best-selling Principles of Microeconomics textbook and has been teaching students in a clear, unbiased way for 40 years. The 15th edition grew market share because of its clear and careful treatment of principles of economics concepts, its balanced coverage, and its patient explanations. More students have learned their principles of Economics from McConnell-Brue than any other text -- 12 million of them. The ...show more16th edition is a revision that delivers a tight and modern book. We are also pleased to introduce an exciting fully-integrated software system called DiscoverEcon featuring Paul Solman -- DiscoverEcon software, brand-new videos that teach economic concepts in a fun and engaging way, and more, all in one convenient software package. The 16th edition is fully revised and current. AND, this edition has a fully-integrated software system called DiscoverEcon with Paul Solman Videos. This consists of revised and expanded DiscoverEcon software with 30+ brand-new videos that teach economic concepts in a fun and engaging way.
New to This Edition
DiscoverEcon with Paul Solman Videos: We have created an interactive software shell that houses both DiscoverEcon, the best-selling tutorial software for Principles of Economics, and brand-new videos featuring Paul Solman of the Lehrer NewsHour on PBS. This hybrid product includes 240 minutes of video on a DVD that focuses on explaining introductory economic concepts in a real-world, student-friendly manner. The website-portion of the product includes updated graphing applets, interactive exercises, animated tutorials, and hundreds of multiple-choice questions to test student comprehension in each book chapter. The video DVD is designed to be used in conjunction with the website, or in any other DVD player as a stand-alone study or lecture aid. The result is an integrated and comprehensive study tool that brings the material alive. Students will learn more, and will be more engaged in the subject.
Contemporary Discussions and Examples: The sixteenth edition contains discussions of many new or extended topics, including: The economics of the war on terrorism, China's rapidly emerging economy, corporate financial and accounting misconduct, the explosion of demand for DVD players, DVDs, and digital cameras, new marginal income tax brackets.
'Consider This' Vignettes: New to the book are 32 analogies, examples, or stories that help drive home central economic ideas in a student-oriented, real-world manner. These vignettes will not only entertain students, but will also help them see the relevance of the material and will motivate them to work harder.
Revised Demand and Supply Chapter and Elasticity Chapter: The authors have moved the discussion of price floors and price ceilings in Chapter 20 of the previous edition to Chapter 3 on demand and supply. Chapter 7 ("Elasticity of Demand and Supply") now has a tighter focus and also has room for new elasticity of supply applications that relate to antiques versus reproductions and to the volatile price of gold.
Two Bonus Web Chapters, Including a Second Supply and Demand Chapter: Three chapters are available free of charge at our website, www.mcconnell16.com. The first of these, "Applications and Extensions of Supply and Demand Analysis," is entirely new and provides real-world examples of changes in supply and demand, shortages and surpluses arising from pre-set prices, and overconsumption of nonpriced goods (or resources). The other web chapter, "Transition Economies: Russia and China" (26Web), is also available for instructors and students who have a special interest in this topic.
New Web Button Content: We continue to link the book through web buttons to pedagogical features found at our website. Two types of icons appear throughout the book, Interactive Graphs and Origin of the Idea, indicating that additional content on a subject can be found online. These web buttons allow further exploration of certain concepts without bogging down readers who aren't interested in them.
Reduced Length: To make the book's exposition even tighter and smoother, the authors have removed some excess verbiage and the 16th Edition will be about 50 pages shorter than the last edition.
A Patient, Step-by-Step Approach: realizing that for most students, this is their first introduction to economics, the authors take a patient, step-by step approach to teaching the material. The authors explain the theory and models slowly and thoroughly. This approach is easier to follow than that of many other texts on the market which make assumptions and jump through material quickly, leaving students behind.
Balanced Coverage: McConnell and Brue have stayed the number one selling text over the years because of their thorough and neutral coverage of the material; they present both sides and let instructors and students make up their own minds.
Multiple-choice "Quick Quizzes" to accompany the Key Graphs. Graphs that have special relevance are labeled "Key Graphs," and each includes a multiple-choice quiz. These 4-question quizzes allow students to test their understanding in the multiple-choice format. Answers are provided, but upside down.
Extensive Glossary: Over 30 pages with 1000 entries.
Figure Legends: Legends accompanying diagrams are often in-depth self-contained analyses of the concepts. The legends are quick synopses of important ideas. They help the students understand the visual representations more fully.
Study Questions: 10-12 questions follow every chapter, one of which refers to the Last Word Essay; several of the questions, designated "key questions," are cited in the body of text, and answered at the book's end.
Quick Review Boxes: 3-4 mini lists interspersed in each chapter review content. Students get a chance to review what they've read and as a result, retain more.
Instructors can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.
Business Week Edition. Your students can subscribe to Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to Business Week's registration page to enter address info and set up their print and online subscription as well. Passcode ISBN 007-251530-9.
Wall Street Journal Edition. Your students can subscribe to the Wall Street Journal for a specially priced rate of $20.00 in addition to the price of the text. Students will receive a "How To Use the WSJ" handbook plus a pass code card shrink-wrapped with the text. The card directs students to a Website where they enter the code and then gain access to the WSJ registration page to enter address info and set up their print and online subscription, and also set up their subscription to Dow Jones Interactive online for the span of the 10-week period. Passcode ISBN 007-251950-9.
GradeSummit(TM) is a dynamic self-assessment and exam preparation service for students and instructors. Detailed diagnostic analysis of strengths and weaknesses enables efficient and effective study for students and effortless information for instructors. Find out more at www.gradesummit.com.
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