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Microeconomics

Microeconomics - 17th edition

ISBN13: 978-0073273099

Cover of Microeconomics 17TH 08 (ISBN 978-0073273099)
ISBN13: 978-0073273099
ISBN10: 0073273090
Cover type: Paperback
Edition/Copyright: 17TH 08
Publisher: Richard D. Irwin, Inc.
Published: 2008
International: No

List price: $212.00

Microeconomics - 17TH 08 edition

ISBN13: 978-0073273099

Campbell R. McConnell and Stanley L. Brue

ISBN13: 978-0073273099
ISBN10: 0073273090
Cover type: Paperback
Edition/Copyright: 17TH 08
Publisher: Richard D. Irwin, Inc.

Published: 2008
International: No
Summary

McConnell and Brue's Microeconomics: Principles, Problems, and Policies is the leading Principles of Economics textbook because it is innovative and teaches students in a clear, unbiased way. The 17th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.

New Features

  • Technology Advantage: McGraw-Hill aims to help instructors save time AND acknowledge that students study differently now. It is their goal to provide technology solutions that meet those goals. To that end, they have developed the following core set of products and services; Homework management, rich course cartridges, PrepCenter, iPod Content, and easy to use response system content, all described in detail below.
  • Assessment-Ready Learning Objectives and Testing: Each chapter begins with measurable learning objectives. These learning objectives are cross-referenced to specific test bank questions to allow construction of measurement instruments. This direct link between objectives and content facilitates now common accreditation efforts necessary to meet assurance of learning requirements.
  • New Internet Chapter: A new internet chapter covering ''financial economics'', along with a fully updated preexisting web chapter covering The Economics of Developing Countries (16Web), is available for free use at our website, www.mcconnell17.com. ''Financial Economics'' (Chapter 14Web), examines ideas such as compound interest, present value, arbitrage, risk, diversification, and the risk-return relationship.
  • Consolidated Chapters: With overwhelming support of reviewers, the authors have consolidated the first two chapters of the prior edition into a single chapter, ''Limits, Alternatives, and Choices'' (Chapter 1). This new chapter quickly and directly moves the student into the subject matter of economics, demonstrating its methodology. We also combined the prior edition's separate chapters on fiscal policy and the public debt into single chapter, ''Fiscal Policy, Deficits, and Debt'' (Chapter 11). The topics are closely related, and consolidation integrates them into a smooth flow.
  • Updated Consider This Boxes: These boxes are used to provide analogies, examples, or stories that help drive home central economic ideas in a student-oriented, real-world manner. New boxes include such disparate topics as fast food lines (Chapter 1), high European unemployment rates (Chapter 7), and the Fed as a sponge (Chapter 14).
  • Updated Last Word Boxes: These applications and case studies are located toward the end of each chapter. In this edition, we have included photos to pique student interest. New or relocated Last Words include those on pitfalls to sound economic reasoning (Chapter 1), the diminishing impact of oil prices on the overall economy (Chapter 10), and an anecdote on supply side economics (Chapter 15), and many more
  • New Web Button: We continue to integrate the book and our website with in-text web buttons that direct readers to website content. The authors have added a new web button consisting of a set of worked problems. Written by Norris Peterson of Pacific Lutheran University, these pieces consist of side-by-side computational questions and the computational procedures used to derive the answers.
  • Contemporary Discussions and Examples: The seventeenth edition references and discusses many current topics. Examples: the economics of the war in Iraq, China's rapid growth rate, large Federal budget deficits, recent Fed monetary policy, the debate over inflation targeting, the productivity acceleration, rising oil prices, immigration impacts, large U.S. trade deficits, offshoring of American jobs, and many more.

Table of Contents

PART ONE: AN INTRODUCTION TO ECONOMICS and THE ECONOMY To the Student

1 Limits, Alternatives, and Choices (Appendix: Graphs and Their Meaning)
2 The Market System and the Circular Flow
3 Demand, Supply, and Market Equilibrium
4 The U.S. Economy: Private and Public Sectors
5 The United States in the Global Economy

PART TWO: MICROECONOMICS OF PRODUCT MARKETS

6 Extensions of Demand and Supply Analysis
7 Consumer Behavior and Utility Maximization
8 The Costs of Production
9 Pure Competition (Appendix: Consumer Surplus, Producer Surplus, and Efficiency)
10 Pure Monopoly (Appendix: The Deadweight Loss of Monopoly)
11 Monopolistic Competition and Oligopoly
12 Technology, R&D, and Efficiency

PART THREE: MICROECONOMICS of RESOURCE MARKETS

13 The Demand for Resources
14 Wage Determination
15 Rent, Interest, and Profit
15W Resource and Energy Economics

PART FOUR: MICROECONMICS of GOVERMENT

16 Government and Market Failure
17 Public Choice Theory and the Economics of Taxation

PART FIVE: MICROECONOMIC ISSUES and POLICIES

18 Antitrust Policy and Regulation
19 Agriculture: Economics and Policy
20 Income Inequality and Poverty
21 The Economics of Health Care
22 Labor Market Institutions and Issues: Unionism, Discrimination, Immigration

PART SIX: INTERNATIONAL ECONOMICS and the WORLD ECONOMY

23 International Trade
24 Exchange Rates, the Balance of Payments, and Trade Deficits

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