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Microeconomics : Contemporary Introduction

Microeconomics : Contemporary Introduction - 7th edition

Microeconomics : Contemporary Introduction - 7th edition

ISBN13: 9780324288667

ISBN10: 0324288662

Microeconomics : Contemporary Introduction by William A. McEachern - ISBN 9780324288667
Edition: 7TH 06
Copyright: 2006
Publisher: South-Western Publishing Co.
Published: 2006
International: No
Microeconomics : Contemporary Introduction by William A. McEachern - ISBN 9780324288667

ISBN13: 9780324288667

ISBN10: 0324288662

Edition: 7TH 06

Summary

This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal.

Table of Contents

Table of Contents

PART I. INTRODUCTION TO ECONOMICS.

1. The Art and Science of Economic Analysis.
2. Some Tools of Economic Analysis.
3. Economic Decision Makers.
4. Demand and Supply Analysis.

PART II. INTRODUCTION TO THE MARKET SYSTEM.

5. Elasticity of Demand and Supply.
6. Consumer Choice and Demand.
7. Production and Cost in the Firm.

PART III. MARKET STRUCTURE AND PRICING.

8. Perfect Competition.
9. Monopoly.
10. Monopolistic Competition and Oligopoly.

PART IV. RESOURCE MARKETS.

11. Resource Markets.
12. Labor Markets and Labor Unions.
13. Capital, Interest, and Corporate Finance.
14. Transaction Costs, Imperfect Information, and Market Behavior.

PART V. MARKET FAILURE AND PUBLIC POLICY.

15. Economic Regulation and Antitrust Activity.
16. Public Goods and Public Choice.
17. Externalities and the Environment.
18. Income Distribution and Poverty.

PART VI. INTERNATIONAL MICROECONOMICS.

19. International Trade.

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