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Mirage of Global Markets : How Globalizing Companies Can Succeed as Markets Localize - 04 edition

Mirage of Global Markets : How Globalizing Companies Can Succeed as Markets Localize (ISBN10: 013047066X; ISBN13: 9780130470669)
ISBN13: 978-0130470669
ISBN10: 013047066X

This book aims to help business people understand the issues which explain poor international performance, from assessment of market potential and development through to management of local partners, and provides the frameworks for solving the international underperformance riddle.

Edition/Copyright: 04
Cover: Hardback
Publisher: Prentice Hall, Inc.
Year Published: 2004
International: No

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