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Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize

Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize - 04 edition

Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize - 04 edition

ISBN13: 9780130470669

ISBN10: 013047066X

Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize by David Arnold - ISBN 9780130470669
Cover type: Hardback
Edition: 04
Copyright: 2004
Publisher: Prentice Hall, Inc.
Published: 2004
International: No
Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize by David Arnold - ISBN 9780130470669

ISBN13: 9780130470669

ISBN10: 013047066X

Cover type: Hardback
Edition: 04

List price: $26.95

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Summary

This book aims to help business people understand the issues which explain poor international performance, from assessment of market potential and development through to management of local partners, and provides the frameworks for solving the international underperformance riddle.

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