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Modern Competitive Strategy

Modern Competitive Strategy - 3rd edition

ISBN13: 978-0073381381

Cover of Modern Competitive Strategy 3RD 09 (ISBN 978-0073381381)
ISBN13: 978-0073381381
ISBN10: 0073381381
Cover type: Paperback
Edition/Copyright: 3RD 09
Publisher: Richard D. Irwin, Inc.
Published: 2009
International: No

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Modern Competitive Strategy - 3RD 09 edition

ISBN13: 978-0073381381

Gordon Walker

ISBN13: 978-0073381381
ISBN10: 0073381381
Cover type: Paperback
Edition/Copyright: 3RD 09
Publisher: Richard D. Irwin, Inc.

Published: 2009
International: No
Summary

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

Table of Contents

1. What Is Strategy? 2. Strategic Planning and Decision Making 3. Competitive Advantage 4. Industry Analysis 5. Competing Over Time 6. Strategy Execution 7. Vertical Integration and Outsourcing 8. Partnering 9. Global Strategy 10. Modern Competitive Strategy 11. Managing the Multi-business Firm 12. Corporate Governance