New Corporate Cultures : Revitalizing the Workplace After Downsizing, Mergers, and Reengineering 99 edition (9780738203805) - Textbooks.com Skip to main content
New Corporate Cultures : Revitalizing the Workplace After Downsizing, Mergers, and Reengineering

New Corporate Cultures : Revitalizing the Workplace After Downsizing, Mergers, and Reengineering - 99 edition

New Corporate Cultures : Revitalizing the Workplace After Downsizing, Mergers, and Reengineering - 99 edition

ISBN13: 9780738203805
ISBN10: 0738203807
New Corporate Cultures : Revitalizing the Workplace After Downsizing, Mergers, and Reengineering by Terrence E. Deal and Allan A. Kennedy - ISBN 9780738203805
Cover type: Print On Demand
Edition: 99
Copyright: 1999
Publisher: Perseus Press
Published:
International: No
New Corporate Cultures : Revitalizing the Workplace After Downsizing, Mergers, and Reengineering by Terrence E. Deal and Allan A. Kennedy - ISBN 9780738203805
ISBN13: 9780738203805
ISBN10: 0738203807
Cover type: Print On Demand
Edition: 99
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Summary

Since the publication of the authors' pioneering Corporate Cultures in the early 1980s, managers have come to recognize that culture plays an essential role in corporate strategy and performance. Reuniting after fifteen years on the front lines, Deal and Kennedy assess the effects of economic forces (such as globalization and technology) and management trends (such as downsizing, outsourcing, short-termism, and merger mania) on corporate culture. Despite these tremendous pressures, people in organizations will naturally create self-reinforcing communities; the challenge for managers and leaders is to find ways to knit these fragmented-and often embattled-cultures together. Taking examples from innovative companies around the world, the authors offer new strategies for "exercising cultural leadership"--rebuilding the fabric of the organization, energizing and motivating the workforce, enhancing corporate performance, and preparing for the new challenges of the 21st century.

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