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New Food Product Development : From Concept to Marketplace

New Food Product Development : From Concept to Marketplace - 2nd edition

ISBN13: 978-0849316739

Cover of New Food Product Development : From Concept to Marketplace 2ND 05 (ISBN 978-0849316739)
ISBN13: 978-0849316739
ISBN10: 0849316731
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Edition/Copyright: 2ND 05
Publisher: CRC Press I, LLC
Published: 2005
International: No

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New Food Product Development : From Concept to Marketplace - 2ND 05 edition

ISBN13: 978-0849316739

Gordon W. Fuller

ISBN13: 978-0849316739
ISBN10: 0849316731
Cover type:
Edition/Copyright: 2ND 05
Publisher: CRC Press I, LLC

Published: 2005
International: No
Summary

This new edition of a best-selling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. With extensive experience in new food product development, the author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team as well as other company departments and outside resources in the food product development process.

Table of Contents

Ch. 1. New food products and new food product development in a nutshell : the mystique and mythology of new product development
Ch. 2. The generation of new product ideas
Ch. 3. Organizing for new product development
Ch. 4. The strategists : their impact on screening for product development
Ch. 5. The tacticians : how they influence product development
Ch. 6. The legal department : protecting the company, its name, goodwill, and image
Ch. 7. Quality control : protecting the consumer, the product, and the company
Ch. 8. Going to market : success or failure?
Ch. 9. Going outside for new product development
Ch. 10. New food product development in the food service industry
Ch. 11. Product development for the food ingredient industry
Ch. 12. What I have learned so far

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