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*New Media for a New China - 10 edition

*New Media for a New China (ISBN10: 1405187964; ISBN13: 9781405187961)
ISBN13: 978-1405187961
ISBN10: 1405187964

Summary: New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system
  • Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)
  • Considers the position of China's media in th
    e middle of the country's tremendous social, economic and political changes
  • Explores the concept of the 21st century as ''China's Century'' because of the nation's unprecedented growth
...show more
Summary: New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system
  • Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)
  • Considers the position of China's media in the middle of the country's tremendous social, economic and political changes
  • Explores the concept of the 21st century as ''China's Century'' because of the nation's unprecedented growth
...show less

Edition/Copyright: 10
Cover:
Publisher: Blackwell Publishers
Year Published: 2010
International: No



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