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New Media for a New China

New Media for a New China - 10 edition

New Media for a New China - 10 edition

ISBN13: 9781405187961

ISBN10: 1405187964

New Media for a New China by James F. Scotton and William A. Hachten - ISBN 9781405187961
Edition: 10
Copyright: 2010
Publisher: Blackwell Publishers
Published: 2010
International: No
New Media for a New China by James F. Scotton and William A. Hachten - ISBN 9781405187961

ISBN13: 9781405187961

ISBN10: 1405187964

Summary

New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system

  • Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)

  • Considers the position of China's media in the middle of the country's tremendous social, economic and political changes

  • Explores the concept of the 21st century as ''China's Century'' because of the nation's unprecedented growth