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New Products Management - 10th edition

New Products Management (ISBN10: 0073404802; ISBN13: 9780073404806)
ISBN13: 978-0073404806
ISBN10: 0073404802

Summary: NEW PRODUCTS MANAGEMENT provides a management approach, with the perspective of marketing. In every organization there is a person or group of persons who are charged with getting new goods and services onto the market. Frequently those people are new product managers, or project managers, or team leaders. They lead a multifunctional group of people, with the perspective of a general manager. NEW PRODUCTS MANAGEMENT, Sixth Edition recognizes the value of the cross-fu ...show morenctional team. That team will include representatives from all areas of business. A team leader (or future team leaders) will benefit from this text and its approach. The theories introduced in this text are reinforced through applications in the business world. --This text refers to an out of print or unavailable edition of this title. ...show less

Edition/Copyright: 10TH 11
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 12/17/2010
International: No

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New York, NY 2010 Hard cover 10th Revised ed. Fair. Sewn binding. Cloth over boards. 592 p. Contains: Illustrations.
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