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New Products Management

New Products Management - 10th edition

New Products Management - 10th edition

ISBN13: 9780073404806

ISBN10: 0073404802

New Products Management by C. Merle Crawford and C. Anthony Di Benedetto - ISBN 9780073404806
Edition: 10TH 11
Copyright: 2011
Publisher: Richard D. Irwin, Inc.
Published: 2011
International: No
New Products Management by C. Merle Crawford and C. Anthony Di Benedetto - ISBN 9780073404806

ISBN13: 9780073404806

ISBN10: 0073404802

Summary

NEW PRODUCTS MANAGEMENT provides a management approach, with the perspective of marketing. In every organization there is a person or group of persons who are charged with getting new goods and services onto the market. Frequently those people are new product managers, or project managers, or team leaders. They lead a multifunctional group of people, with the perspective of a general manager. NEW PRODUCTS MANAGEMENT, Sixth Edition recognizes the value of the cross-functional team. That team will include representatives from all areas of business. A team leader (or future team leaders) will benefit from this text and its approach. The theories introduced in this text are reinforced through applications in the business world. --This text refers to an out of print or unavailable edition of this title.

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