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New Products Management

New Products Management - 10th edition

ISBN13: 978-0073404806

Cover of New Products Management 10TH 11 (ISBN 978-0073404806)
ISBN13: 978-0073404806
ISBN10: 0073404802

Cover type: Hardback
Edition: 10TH 11
Copyright: 2011
Publisher: Richard D. Irwin, Inc.
Published: 2011
International: No

List price: $280.75

New Products Management - 10TH 11 edition

ISBN13: 978-0073404806

C. Merle Crawford and C. Anthony Di Benedetto

ISBN13: 978-0073404806
ISBN10: 0073404802

Cover type: Hardback
Edition: 10TH 11
Copyright: 2011
Publisher: Richard D. Irwin, Inc.
Published: 2011
International: No
Summary

NEW PRODUCTS MANAGEMENT provides a management approach, with the perspective of marketing. In every organization there is a person or group of persons who are charged with getting new goods and services onto the market. Frequently those people are new product managers, or project managers, or team leaders. They lead a multifunctional group of people, with the perspective of a general manager. NEW PRODUCTS MANAGEMENT, Sixth Edition recognizes the value of the cross-functional team. That team will include representatives from all areas of business. A team leader (or future team leaders) will benefit from this text and its approach. The theories introduced in this text are reinforced through applications in the business world. --This text refers to an out of print or unavailable edition of this title.