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Nuts!: Southwest Airlines' Crazy Recipes for Business and Personal Success

Nuts!: Southwest Airlines' Crazy Recipes for Business and Personal Success - 97 edition

Nuts!: Southwest Airlines' Crazy Recipes for Business and Personal Success - 97 edition

ISBN13: 9780767901840

ISBN10: 0767901843

Nuts!: Southwest Airlines
Cover type: Paperback
Edition: 97
Copyright: 1997
Publisher: Broadway Books
Published: 1997
International: No
Nuts!: Southwest Airlines

ISBN13: 9780767901840

ISBN10: 0767901843

Cover type: Paperback
Edition: 97

List price: $17.95

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Summary

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.

Author Bio

Freiberg, Kevin :

Kevin is a principal of the San Diego Consulting Group, Inc., a professional speaking and management consulting firm whose clients include Merrill Lynch, the United States Marine Corp, Arthur Andersen, GTE, and Southwest Airlines.

Freiberg, Jackie :

Jackie is a principal of the San Diego Consulting Group, Inc., a professional speaking and management consulting firm whose clients include Merrill Lynch, the United States Marine Corp, Arthur Andersen, GTE, and Southwest Airlines.

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