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On Deaf Ears : Limits of the Bully Pulpit

On Deaf Ears : Limits of the Bully Pulpit - 03 edition

ISBN13: 978-0300115819

Cover of On Deaf Ears : Limits of the Bully Pulpit 03 (ISBN 978-0300115819)
ISBN13: 978-0300115819
ISBN10: 0300115814
Cover type: Paperback
Edition/Copyright: 03
Publisher: Yale University Press
Published: 2003
International: No

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On Deaf Ears : Limits of the Bully Pulpit - 03 edition

ISBN13: 978-0300115819

George C. Edwards

ISBN13: 978-0300115819
ISBN10: 0300115814
Cover type: Paperback
Edition/Copyright: 03
Publisher: Yale University Press

Published: 2003
International: No
Summary

American presidents often engage in intensive campaigns to obtain public support for their policy initiatives. This core strategy for governing is based on the premise that if presidents are skilled enough to exploit the "bully pulpit," they can successfully persuade or even mobilize public opinion on behalf of their legislative goals. In this book, George Edwards analyzes the results of hundreds of public opinion polls from recent presidencies to assess the success of these efforts. Surprisingly, he finds that presidents typically are not able to change public opinion; even great communicators usually fail to obtain the public's support for their high-priority initiatives. Focusing on presidents' personae, their messages, and the American public, he explains why presidents are often unable to move public opinion and suggests that their efforts to do so may be counterproductive. Edwards argues that shoring up previously existing support is the principal benefit of going public and that "staying private"- negotiating quietly with elites-may often be more conducive to a president's legislative success.

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