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PR! : Social History of Spin

PR! : Social History of Spin - 96 edition

ISBN13: 978-0465061792

Cover of PR! : Social History of Spin 96 (ISBN 978-0465061792)
ISBN13: 978-0465061792
ISBN10: 0465061796
Cover type:
Edition/Copyright: 96
Publisher: Basic Books, Inc.
Published: 1996
International: No

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PR! : Social History of Spin - 96 edition

ISBN13: 978-0465061792

Stuart Ewen

ISBN13: 978-0465061792
ISBN10: 0465061796
Cover type:
Edition/Copyright: 96
Publisher: Basic Books, Inc.

Published: 1996
International: No

Author Bio

Ewen, Stewart : Hunter College

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.

Table of Contents

Stagecraft And Truth In An Age Of Public Relations

Visiting Edward Bernays
Dealing in Reality: Protocols of Persuasion

"The Crowd Is In The Saddle": Progressive Politics And The Rise Of Public Relations

Truth Happens: An Age of Publicity Begins
Controlling Chaos
"Educate the Public!"
House of Truth

Changing Rhetorics Of Persuasion

Social Psychology and the Quest for the Public Mind
Unseen Engineers: Biography of an Idea
Modern Pipeline of Persuasion
Optical Illusions

Battles For The "American Way"

Silver Chains and Friendly Giants
The Greater Good
The New Deal and the Publicity of Social Enterprise
Money Talks: Publicity of Private Enterprise

Commercializing The Cosmos

Public Ultimatums
Engineering Consensus
Coda: The Public and Its Problems: Some Notes for the New Millennium

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