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Patterns of Enterpreneurship

Patterns of Enterpreneurship - 2nd edition

ISBN13: 978-0471737506

Cover of Patterns of Enterpreneurship 2ND 07 (ISBN 978-0471737506)
ISBN13: 978-0471737506
ISBN10: 047173750X
Cover type:
Edition/Copyright: 2ND 07
Publisher: John Wiley & Sons, Inc.
Published: 2007
International: No

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Patterns of Enterpreneurship - 2ND 07 edition

ISBN13: 978-0471737506

Jack M. Kaplan and Anthony C. Warren

ISBN13: 978-0471737506
ISBN10: 047173750X
Cover type:
Edition/Copyright: 2ND 07
Publisher: John Wiley & Sons, Inc.

Published: 2007
International: No
Summary

Launch this year's most important new venture--your entrepreneurial career!

Few things are more exciting and challenging than starting your own business. But before you can go public, you'll need practical skills and real-world experience. That's why Jack Kaplan and new coauthor Anthony Warren take a highly applied approach to entrepreneurship.

In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed.

Now revised, their Second Edition includes four new chapters: Chapter 5, Financing the Closely Held Company; Chapter 6, Equity Financing for High Growth; Chapter 8, Business Models; and Chapter 12, Communicating the Opportunity and Making a Presentation.

Key features

  • A Focus on Real Entrepreneurs. Examples and case studies demonstrate the problems and solutions that real entrepreneurs have encountered in their own businesses.
  • A Clear Road Map for Success. The book's road-map framework identifies practical tasks that you will accomplish as you work through the four stages of entrepreneurship: starting the venture, financing, implementation, and launching entrepreneurial businesses.
  • Opportunities for Practice. Examples and exercises provide you with opportunities to apply skills before actually launching a business.
  • Insights from Experienced Entrepreneurs. The authors share the experience and wisdom they gained from launching their own successful ventures.
  • Extensive Supplemental Material. Additional cases, audio interviews, demonstrations of financial concepts, sample business plans, and legal documents are all available on the book's website.

Table of Contents

PART I: STARTING THE VENTURE

1. Entrepreneurial Planning

2. The Art of Innovation-Developing Ideas and Opportunities

3. Analyzing the Market, Customers, and Competition

4. Setting up the Company


PART II: SOURCES OF FINANCING

5. Financing the Closely Held Company

6. Equity Financing for High Growth


PART III: IMPLEMENTATION

7. Discovering Value in Intellectual Property: The Competitive Edge

8. Business Models


PART IV: PATTERNS OF ENTREPRENEURSHIP: BUILDING AND EXITING

9. Managing the Money

10. Scaling and Harvesting the Venture

11. Putting it all together -preparing the Winning Business Plan

12. Communicating the Opportunity and Making a Presentation

Glossary

Index

Chapter Notes

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Cover of Patterns of Entrepreneurship Management 3rd edition

Patterns of Entrepreneurship Management - 3rd edition

ISBN13: 978-0470169698
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