Summary: Launch this year's most important new venture--your entrepreneurial career!
Few things are more exciting and challenging than starting your own business. But before you can go public, you'll need practical skills and real-world experience. That's why Jack Kaplan and new coauthor Anthony Warren take a highly applied approach to entrepreneurship.
In Patterns of Entrepreneurship the authors involve you in real cases, allowing you to think through var ...show moreious aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed.
* A Focus on Real Entrepreneurs. Examples and case studies demonstrate the problems and solutions that real entrepreneurs have encountered in their own businesses.
* A Clear Road Map for Success. The book's road-map framework identifies practical tasks that you will accomplish as you work through the four stages of entrepreneurship: starting the venture, financing, implementation, and launching entrepreneurial businesses.
* Opportunities for Practice. Examples and exercises provide you with opportunities to apply skills before actually launching a business.
* Insights from Experienced Entrepreneurs. The authors share the experience and wisdom they gained from launching their ownsuccessful ventures.
* Extensive Supplemental Material. Additional cases, audio interviews, demonstrations of financial concepts, sample business plans, and legal documents are all available on the book's website. ...show less
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