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Patterns of Entrepreneurship Management - 3rd edition

by Jack M. Kaplan

Patterns of Entrepreneurship Management (ISBN10: 0470169699; ISBN13: 9780470169698)
ISBN13: 978-0470169698
ISBN10: 0470169699

Summary: Launch this year's most important new venture--your entrepreneurial career!

Few things are more exciting and challenging than starting your own business. But before you can go public, you'll need practical skills and real-world experience. That's why Jack Kaplan and new coauthor Anthony Warren take a highly applied approach to entrepreneurship.

In Patterns of Entrepreneurship the authors involve you in real cases, allowing you to think through var ...show moreious aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed.

Key features
* A Focus on Real Entrepreneurs. Examples and case studies demonstrate the problems and solutions that real entrepreneurs have encountered in their own businesses.
* A Clear Road Map for Success. The book's road-map framework identifies practical tasks that you will accomplish as you work through the four stages of entrepreneurship: starting the venture, financing, implementation, and launching entrepreneurial businesses.
* Opportunities for Practice. Examples and exercises provide you with opportunities to apply skills before actually launching a business.
* Insights from Experienced Entrepreneurs. The authors share the experience and wisdom they gained from launching their ownsuccessful ventures.
* Extensive Supplemental Material. Additional cases, audio interviews, demonstrations of financial concepts, sample business plans, and legal documents are all available on the book's website. ...show less

Edition/Copyright: 3RD 10
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 08/24/2009
International: No

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