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Persuasion - 13th edition

Persuasion (ISBN10: 1111349274; ISBN13: 9781111349271)
ISBN13: 978-1111349271
ISBN10: 1111349274

This edition has also been released as:
ISBN13: 978-1133310112
ISBN10: 1133310117

Summary: Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as inc
reased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.
...show more
Summary: Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e demonstrates persuasion in action and encourages readers to apply what they learn to everyday life. ...show less

Edition/Copyright: 13TH 13
Cover: Paperback
Publisher: Wadsworth, Inc
Published: 01/27/2012
International: No

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