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Persuasion and Social Movements

Persuasion and Social Movements - 5th edition

ISBN13: 978-1577664635

Cover of Persuasion and Social Movements 5TH 07 (ISBN 978-1577664635)
ISBN13: 978-1577664635
ISBN10: 1577664639

Cover type: Paperback
Edition: 5TH 07
Copyright: 2007
Publisher: Waveland Press, Inc.
Published: 2007
International: No

List price: $33.95

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Persuasion and Social Movements - 5TH 07 edition

ISBN13: 978-1577664635

Charles J. Stewart, Craig Allen Smith and Robert E. Denton

ISBN13: 978-1577664635
ISBN10: 1577664639

Cover type: Paperback
Edition: 5TH 07
Copyright: 2007
Publisher: Waveland Press, Inc.
Published: 2007
International: No

The history of the United States has arguably been a history of social movements striving for freedom, justice, equality, and a more perfect social order. Institutions and countermovements confront and sometimes suppress the dissatisfied to sustain the order already in place. Social movements form to champion innumerable causes: to end military conflicts, to protect the environment, to gain rights for animals, to halt legalized abortion, and to reduce the power of corporate, governmental, religious, and educational bureaucracies. Conflict over moral, religious, social, political, and economic values fuel social movements and countermovements. Globalization and the constantly increasing availability of electronic means of communication have spawned social movements to counter perceived threats to identity, values, and culture.

Persuasion and Social Movements provides a solid foundation for understanding how people have collectively shaped society and where future efforts may lead. The authors skillfully weave current and historic examples to illustrate the many facets of social movement persuasion. The fifth edition contains new chapters on violence and terrorism. All chapters incorporate recent research and explore how new technologies have transformed the ways social movement organizations communicate with their audiences.

Table of Contents

1. The Essential Characteristics of a Social Movement

An Organized Collectivity
An Uninstitutionalized Collectivity
Large in Scope
Promotes or Opposes Change in Societal Norms and Values
Encounters Opposition in a Moral Struggle
Persuasion Is Pervasive

2. Social Movements as Interpretive Systems

Systems Theory and Communication
Mechanical vs. Social Systems
The Interpretive Systems Model
Studying Social Movements as Interpretive Systems: "The Question"

3. The Persuasive Functions of Social Movements

Transforming Perceptions of Social Reality
Altering Self-Perceptions of Protestors
Legitimizing the Social Movement
Prescribing Courses of Action
Mobilizing for Action
Sustaining the Social Movement

4. The Stages of Social Movements

Stage 1: Genesis
Stage 2: Social Unrest
Stage 3: Enthusiastic Mobilization
Stage 4: Maintenance
Stage 5: Termination

5. Leaders in Social Movements

The Nature of Leadership in Social Movements
How Leadership Is Attained in Social Movements
How Leadership in Maintained in Social Movements

6. Personal Needs and Social Movements: John Birchers and Gray Panthers

Authoritarian and Democratic Personalities
Two Social Movements Organizations
The Authoritarian Character of John Birch Society Persuasion
The Democratic Character of Gray Panther Persuasion

7. Languaging Strategies and Tactics of Social Movements

Communication, Society, and Social Order
Languaging Strategies of Social Movements
Languaging Tactics of Social Movements

8. Political Argument in Social Movements

The Nature of Argument
The Types of Political Argument

9. Argument from Narrative Vision in Social Movements

Narrative and Rhetorical Vision
Patriot Movement or Domestic Terrorism?
The Panama Canal Controversy

10. Argument from Transcendence in Social Movements

Argument from Transcendence
The Abortion Conflict as a Case Study
The Clash over Personhood
The Clash over Rights
The Clash over Realities
The Clash over Competing Social Movements

11. Argument from Conspiracy in Social Movements

Sowing Distrust
Challenging Plausibility
Offering a Better Story

12. Justifying Violence through Good Reasons

The Movement Must Address Situational Demands
The Movement Is Morally Obligated to Respond
The Movement Turns to Violence
The Movement Must Defend Selves and Others

13. The Use of Terrorism by Social Movements

Defining "Terrorism"
Tuman's Model of Terrorism as a Communication Process
Why Terrorize?
The Rhetoric of Terrorism
The Role of Persuasion in Countering Terrorism
Case Study: Al Qaeda and the 9/11 Attacks

14. Resisting Social Movements

Powers and Purposes of Institutions
Democracy and Resistance to Social Movements
The Strategy of Evasion
The Strategy of Counter-Persuasion
The Strategy of Coercive Persuasion
The Strategy of Adjustment


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