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Persuasive Business Proposals - 2nd edition

Persuasive Business Proposals (ISBN10: 0814471536; ISBN13: 9780814471531)
ISBN13: 978-0814471531
ISBN10: 0814471536

Summary: With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment.

By cutting through the confusion, and providing dozens of real-world examples, th
is updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:
  • How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others
  • The Seven Worst Proposal Mistakes illustrated with real-world examples
This is an essential book for anyone seeking to win contracts and sell projects.
...show more
Summary: With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment.

By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:
  • How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others
  • The Seven Worst Proposal Mistakes illustrated with real-world examples
This is an essential book for anyone seeking to win contracts and sell projects. ...show less

Edition/Copyright: 2ND 05
Cover: Paperback
Publisher: American Management Association
Published: 12/26/2003
International: No



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