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Persuasive Business Proposals

Persuasive Business Proposals - 2nd edition

ISBN13: 978-0814471531

Cover of Persuasive Business Proposals 2ND 05 (ISBN 978-0814471531)
ISBN13: 978-0814471531
ISBN10: 0814471536
Cover type: Paperback
Edition/Copyright: 2ND 05
Publisher: American Management Association
Published: 2005
International: No

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Persuasive Business Proposals - 2ND 05 edition

ISBN13: 978-0814471531

Tom Sant

ISBN13: 978-0814471531
ISBN10: 0814471536
Cover type: Paperback
Edition/Copyright: 2ND 05
Publisher: American Management Association

Published: 2005
International: No
Summary

With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment.

By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:

  • How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others
  • The Seven Worst Proposal Mistakes illustrated with real-world examples

This is an essential book for anyone seeking to win contracts and sell projects.

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