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Planning, Implementing, and Evaluating Health Promotion Programs - 5th edition

Planning, Implementing, and Evaluating Health Promotion Programs (ISBN10: 0321542169; ISBN13: 9780321542168)
ISBN13: 978-0321542168
ISBN10: 0321542169

This edition has also been released as:
ISBN13: 978-0321495112
ISBN10: 032149511X

Summary: Key Benefit: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant morewriting and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs.

Key Topics: Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions,

Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns,

Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting

Market: Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs less

Edition/Copyright: 5TH 09
Publisher: Benjamin-Cummings Publishing Co.
Year Published: 2009
International: No

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