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Planning, Implementing, and Evaluating Health Promotion Programs : A Primer - 4th edition

Planning, Implementing, and Evaluating Health Promotion Programs : A Primer (ISBN10: 0805360107; ISBN13: 9780805360103)
ISBN13: 978-0805360103
ISBN10: 0805360107

Summary: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides health education students with the comprehensive background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fourth Edition features updated information throughout, including expanded discussions of topics such as measures, measurement, data collection and data sampling, intervention theories, and evaluation te
chniques. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.

New To This Edition
  • Updated information throughout the text.
  • Addition of a new co-author, Brad L. Neiger, who brings additional experience from the planning field as a former planning consultant to the Centers for Disease Control and the Utah Department of Health.
  • An expanded discussion of measures, measurements, and data collection, as well as a new discussion of sampling, have been added to Chapter 5.
  • Extensively updated web links in end-of-chapter material.
  • Discussion of new planning models, such as social marketing theory and APEX-PH in Chapter 2.
  • A revised test bank is offered.
Features
  • A straightforward, step-by-step format makes concepts clear and the full process of health promotion programming understandable.
  • Theory and practice are combined with examples and activities for developing a health promotion program.
  • Web links are included at the end of each chapter to provide hands-on experience.
  • Chapter introductions, learning objectives, summaries, review questions, and web links appear in each chapter.
...show more
Summary: Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides health education students with the comprehensive background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fourth Edition features updated information throughout, including expanded discussions of topics such as measures, measurement, data collection and data sampling, intervention theories, and evaluation techniques. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.

New To This Edition
  • Updated information throughout the text.
  • Addition of a new co-author, Brad L. Neiger, who brings additional experience from the planning field as a former planning consultant to the Centers for Disease Control and the Utah Department of Health.
  • An expanded discussion of measures, measurements, and data collection, as well as a new discussion of sampling, have been added to Chapter 5.
  • Extensively updated web links in end-of-chapter material.
  • Discussion of new planning models, such as social marketing theory and APEX-PH in Chapter 2.
  • A revised test bank is offered.
Features
  • A straightforward, step-by-step format makes concepts clear and the full process of health promotion programming understandable.
  • Theory and practice are combined with examples and activities for developing a health promotion program.
  • Web links are included at the end of each chapter to provide hands-on experience.
  • Chapter introductions, learning objectives, summaries, review questions, and web links appear in each chapter.
...show less

Edition/Copyright: 4TH 05
Cover: Paperback
Publisher: Benjamin-Cummings Publishing Co.
Published: 05/25/2004
International: No

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