Ship-Ship-Hooray! FREE 2-Day Air* on $25+ Details >
Political Consultants and Campaigns

Political Consultants and Campaigns - 12 edition

Political Consultants and Campaigns - 12 edition

ISBN13: 9780813344881

ISBN10: 0813344883

Political Consultants and Campaigns by Jason Johnson - ISBN 9780813344881
Cover type: Paperback
Edition: 12
Copyright: 2012
Publisher: Westview Press, Inc.
Published: 2012
International: No
Political Consultants and Campaigns by Jason Johnson - ISBN 9780813344881

ISBN13: 9780813344881

ISBN10: 0813344883

Cover type: Paperback
Edition: 12

List price: $40.00

Happy you, happy us. You get 24-hour turnaround. Free shipping on $25+, and dedicated customer service. Cue the smiley faces.

Ships directly from us
You Save $6.49 (16%)
$33.51

Well, that's no good. Unfortunately, this edition is currently out of stock. Please check back soon.

Summary

Political consultants often move effortlessly from campaigners to policymakers, but little is known about consultants' attitudes, beliefs, and strategies. Do they create campaign messages based on campaign context, the candidate's traits, or both? Do consultants see a connection between how candidates campaign and how they govern?

This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makesPolitical Consultants and Campaigns: One Day to Sella must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Top Arrow

Top