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Portable MBA - 4th edition

Portable MBA (ISBN10: 0471222844; ISBN13: 9780471222842)
ISBN13: 978-0471222842
ISBN10: 0471222844

Summary: The Portable MBA, Fourth Edition delivers the cutting-edge business theory and practice now being taught at today's top MBA programs. Written by faculty members of the prestigious Darden School at the University of Virginia and structured around that school's world-renowned general management program, this thoroughly updated and revised edition reflects the most important trends in MBA education. New material and timely revisions give the book a focus on the challeng
es facing the twenty-first-century business manager. Like its predecessors, this new edition delves into all the core topics covered in the first year of a typical MBA program: marketing, economics, business ethics, leadership, strategy, and human resources management, among others. A new chapter on entrepreneurship guides readers on how to take advantage of market opportunities within their companies and how to create new firms to pursue their business dreams. Numerous case studies, vignettes, and first-person accounts from managers and executives at leading companies create a richer understanding of modern business. An updated chapter on the future of business explores ways to manage appropriately in uncertain times and helps readers build agility into their companies to deal with unexpected circumstances. Continuing in the tradition of this internationally bestselling series, The Portable MBA, Fourth Edition summarizes the insight and wisdom of some of the world's top business educators in a single handy and concise volume.
...show more
Summary: The Portable MBA, Fourth Edition delivers the cutting-edge business theory and practice now being taught at today's top MBA programs. Written by faculty members of the prestigious Darden School at the University of Virginia and structured around that school's world-renowned general management program, this thoroughly updated and revised edition reflects the most important trends in MBA education. New material and timely revisions give the book a focus on the challenges facing the twenty-first-century business manager. Like its predecessors, this new edition delves into all the core topics covered in the first year of a typical MBA program: marketing, economics, business ethics, leadership, strategy, and human resources management, among others. A new chapter on entrepreneurship guides readers on how to take advantage of market opportunities within their companies and how to create new firms to pursue their business dreams. Numerous case studies, vignettes, and first-person accounts from managers and executives at leading companies create a richer understanding of modern business. An updated chapter on the future of business explores ways to manage appropriately in uncertain times and helps readers build agility into their companies to deal with unexpected circumstances. Continuing in the tradition of this internationally bestselling series, The Portable MBA, Fourth Edition summarizes the insight and wisdom of some of the world's top business educators in a single handy and concise volume. ...show less

Edition/Copyright: 4TH 03
Cover: Hardcover
Publisher: John Wiley & Sons, Inc.
Published: 01/24/2003
International: No

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