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Practical Guide to Behavioral Research : Tools and Techniques

Practical Guide to Behavioral Research : Tools and Techniques - 3rd edition

ISBN13: 978-0195067132

Cover of Practical Guide to Behavioral Research : Tools and Techniques 3RD 91 (ISBN 978-0195067132)
ISBN13: 978-0195067132
ISBN10: 0195067134
Edition: 3RD 91
Copyright: 1991
Publisher: Oxford University Press
Published: 1991
International: No

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Practical Guide to Behavioral Research : Tools and Techniques - 3RD 91 edition

ISBN13: 978-0195067132

Robert Sommer

ISBN13: 978-0195067132
ISBN10: 0195067134
Edition: 3RD 91
Copyright: 1991
Publisher: Oxford University Press
Published: 1991
International: No
Summary

The fifth edition of this popular research methods book emphasizes a hands-on, multimethod, interdisciplinary approach to behavioral research. In this book, research is seen not as a remote activity of a white-coat priesthood, but as an approach that can be used by people in many fields tosolve immediate problems and increase understanding of human behavior. Numerous examples from different nations are provided throughout.

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