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Practical Guide to Behavioral Research : Tools and Techniques

Practical Guide to Behavioral Research : Tools and Techniques - 5th edition

ISBN13: 978-0195142099

Cover of Practical Guide to Behavioral Research : Tools and Techniques 5TH 02 (ISBN 978-0195142099)
ISBN13: 978-0195142099
ISBN10: 0195142098
Cover type: Paperback
Edition/Copyright: 5TH 02
Publisher: Oxford University Press
Published: 2002
International: No
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Practical Guide to Behavioral Research : Tools and Techniques - 5TH 02 edition

ISBN13: 978-0195142099

Robert Sommer and Barbara Sommer

ISBN13: 978-0195142099
ISBN10: 0195142098
Cover type: Paperback
Edition/Copyright: 5TH 02
Publisher: Oxford University Press

Published: 2002
International: No
Summary

This new edition of Robert Sommer and Barbara Sommer's successful book A Practical Guide to Behavioral Research continues to emphasize a hands-on, multimethod, and interdisciplinary approach to behavioral research in psychology, sociology, and anthropology. It expands the fourth edition's coverage of computer-related research methods and employs an international perspective, presenting general principles and their practical applications. Like previous editions, A Practical Guide to Behavioral Research, 5/e, covers the four major approaches to behavioral research (experimentation, observation, questionnaire, interview) and examines other important methods, including attitude and rating scales, the case study, semantic differential, unobtrusive measures, and the use of personal documents. It provides particularly strong treatment of observational approaches, behavior and cognitive mapping, electronic searches and Internet research, and action research. This revision includes two new chapters stimulated by student interest: Chapter 14, "Action Research," addresses the gap between doing research and having it applied; Chapter 15, "The Big Fuzzies," describes techniques for researching important concepts that are difficult to define and measure.

Written in an accessible, colloquial style, this popular book encourages students to actually do research instead of just learning the concepts and language. Clear descriptions and concrete examples of abstract concepts demystify research and help students think about research procedures in a variety of settings, not just in the laboratory. Ideal for undergraduates in research methods classes, A Practical Guide to Behavioral Research, 5/e, is an invaluable reference for students of communications, education, nursing, design, and business. It is also a useful resource for readers who need reliable information or anyone interested in behavioral studies.

Author Bio

Sommer, Robert : University of California, Davis

Sommer, : Barbara University of California, Davis

Table of Contents

Preface

1. Multimethod Approach
2. Ethics in Behaviorial Research
3. Search the Technical Literature
4. Observation
5. Mapping and Trace Measures
6. Experimentation
7. Simulation
8. Interview
9. The Questionnaire
10. Attitude and Rating Scales
11. Content Analysis
12. Personal Documents and Archival Measures
13. Case Study
14. Action Research
15. The Big Fuzzies: Research on Difficult-to-Define Concepts
16. Standardized Tests and Inventories
17. Sampling
18. Descriptive Statistics
19. Inferential Statistics
20. Writing and Reviewing a Research Report
21. After the Report
22. Concluding Notes

Appendix A - E
Glossary
Name Index
Subject Index

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