Summary: What's the best way to make sure students understand why they need a business statistics course? Put them to work making data-informed, real-world business decisions from day one.
Get Your Students Looking at Data and Drawing Conclusions Right Away
Like no other business statistics text, The Practice of Business Statistics (PBS) involves students in practical, statistics-supported business decision making from the outset. Using real data to provide a c ...show moreontext for tackling modern business problems, the book introduces a range of core ideas in data production and interpretation early. This approach emphasizes the usefullness of statistical concepts in contemporary business, the connections between probability and inference, and the relationship between data and decisions. From this beginning, the text continually builds on what students have learned, often revisiting data sets from previous examples and exercises to explore different situations and to look at the data through the eyes of professionals in different parts of a business (accounting, finance, marketing, manufacturing, R & D, etc.).
By exposing students to the whole statistical process early, by providing the context to solve real world problems, by having students look at their data, and by showing how concepts build on each other, students are less threatened and their interest is captured early.
PBS helps students think like managers, making efficient business inferences and sound decisions based on data. ...show less
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