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Practice of Public Relations

Practice of Public Relations - 11th edition

ISBN13: 978-0136088905

Cover of Practice of Public Relations 11TH 11 (ISBN 978-0136088905)
ISBN13: 978-0136088905
ISBN10: 0136088902
Cover type: Paperback
Edition: 11TH 11
Copyright: 2011
Publisher: Prentice Hall, Inc.
Published: 2011
International: No

List price: $168.00

Practice of Public Relations - 11TH 11 edition

ISBN13: 978-0136088905

Fraser P. Seitel

ISBN13: 978-0136088905
ISBN10: 0136088902
Cover type: Paperback
Edition: 11TH 11
Copyright: 2011
Publisher: Prentice Hall, Inc.
Published: 2011
International: No
Summary

The Practice of Public Relations is an ''in-your-face'' book giving readers the knowledge and skills they need to know to be successful in today's world of public relations. Seitel's use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics. Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career. A useful, up-to-date reference for Public Relations professionals.

Table of Contents

Table of Contents Part 1 Evolution Chapter 1 What Is Public Relations, Anyway? Chapter 2 The History and Growth of Public Relations Part 2 Preparation/Process Chapter 3 Communication Chapter 4 Public Opinion Chapter 5 Management Chapter 6 Ethics Chapter 7 The Law Chapter 8 Research Part 3 The Publics Chapter 9 Media Relations/Print & Broadcast Chapter 10 Employee Relations Chapter 11 Community Relations Chapter 12 Government Relations Chapter 13 Consumer Relations Chapter 14 International Relations Part 4 Execution Chapter 15 Public Relations Writing Chapter 16 Writing for the Eye and Ear Chapter 17 Integrated Marketing Communication Chapter 18 Public Relations and Social Media Chapter 19 Crisis Management Chapter 20 Launching a Career