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Practice of Public Relations - 11th edition

Practice of Public Relations (ISBN10: 0136088902; ISBN13: 9780136088905)
ISBN13: 978-0136088905
ISBN10: 0136088902

This edition has also been released as:
ISBN13: 978-0136088981
ISBN10: 0136088988

Summary: The Practice of Public Relations is an ''in-your-face'' book giving readers the knowledge and skills they need to know to be successful in today's world of public relations. Seitel's use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics. Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. E
thics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career. A useful, up-to-date reference for Public Relations professionals.
...show more
Summary: The Practice of Public Relations is an ''in-your-face'' book giving readers the knowledge and skills they need to know to be successful in today's world of public relations. Seitel's use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics. Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career. A useful, up-to-date reference for Public Relations professionals. ...show less

Edition/Copyright: 11TH 11
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/15/2010
International: No

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