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Precision Marketing : New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Precision Marketing : New Rules for Attracting, Retaining, and Leveraging Profitable Customers - 04 edition

ISBN13: 978-0471467618

Cover of Precision Marketing : New Rules for Attracting, Retaining, and Leveraging Profitable Customers 04 (ISBN 978-0471467618)
ISBN13: 978-0471467618
ISBN10: 0471467618
Edition: 04
Copyright: 2004
Publisher: John Wiley & Sons, Inc.
Published: 2004
International: No

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Precision Marketing : New Rules for Attracting, Retaining, and Leveraging Profitable Customers - 04 edition

ISBN13: 978-0471467618

Jeff Zabin and Gresh Brebach

ISBN13: 978-0471467618
ISBN10: 0471467618
Edition: 04
Copyright: 2004
Publisher: John Wiley & Sons, Inc.
Published: 2004
International: No

Table of Contents

Acknowledgments.
Foreword by Philip Kotler.
Introduction.
1. The Rise of Precision Marketing.
2. The Precision Marketing Cycle.
3. Exploiting the Data.
4. Precision Marketing in the Age of Gaia.
5. Fifteen Minutes of Privacy?
6. The Precision Marketing Future.
Notes.
Index.
About the Authors.

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