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Precision Marketing : New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Precision Marketing : New Rules for Attracting, Retaining, and Leveraging Profitable Customers - 04 edition

Precision Marketing : New Rules for Attracting, Retaining, and Leveraging Profitable Customers - 04 edition

ISBN13: 9780471467618

ISBN10: 0471467618

Precision Marketing : New Rules for Attracting, Retaining, and Leveraging Profitable Customers by Jeff Zabin and Gresh Brebach - ISBN 9780471467618
Edition: 04
Copyright: 2004
Publisher: John Wiley & Sons, Inc.
Published: 2004
International: No
Precision Marketing : New Rules for Attracting, Retaining, and Leveraging Profitable Customers by Jeff Zabin and Gresh Brebach - ISBN 9780471467618

ISBN13: 9780471467618

ISBN10: 0471467618

Edition: 04

Table of Contents

Table of Contents

Acknowledgments.
Foreword by Philip Kotler.
Introduction.
1. The Rise of Precision Marketing.
2. The Precision Marketing Cycle.
3. Exploiting the Data.
4. Precision Marketing in the Age of Gaia.
5. Fifteen Minutes of Privacy?
6. The Precision Marketing Future.
Notes.
Index.
About the Authors.

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